Growth markets in Africa
Based in South Africa, Wacker Neuson serves the entire sub-Saharan region.
Wacker Neuson has already been represented in South Africa for more than 30 years. The company has had its national headquarters in Johannesburg since 1980. A subsidiary was opened in Durban in 1985 and the third subsidiary was opened in Cape Town in 1987. Today, all sub-Saharan countries are served from South Africa. With the growth, the brand awareness also increased and Wacker Neuson became synonymous with rammers and equipment for soil compaction. The equipment for concrete compaction has also become firmly established in South Africa.
The experiences from the extreme application conditions for construction equipment and compact machines in South Africa helped to align the group's products to the toughest conditions. These product improvements led to Wacker Neuson becoming synonymous with vibratory rammers. It is an important factor, because the vibratory rammers. is the most commonly used working equipment for compaction on African construction sites. In the traditional product division of soil compaction, Wacker Neuson is still one of the market leaders.
Eugene Brown, Managing Director of Wacker Neuson South Africa and Regional President Africa: “We have been the market leader for excavators and we will not allow ourselves to be ousted from this position. We have no direct competition for all-wheel steer wheel loaders, but were nevertheless able to secure a significant share of the market for wheel loaders.”
Markets with Potential
Wacker Neuson is already represented by distribution partners in Namibia, Botswana, Zimbabwe, Mozambique, Ghana, Uganda, Nigeria, Kenya and Tanzania. The current hot spots in the region are Nigeria, the Democratic Republic of the Congo, Zambia and South Africa. South Africa plays an important role as a hub for procurement and logistics for most African countries. Nevertheless, the country is currently in a difficult phase, because the competition from other African countries is growing. Nigeria would like to become the hub for trade, industry, petrochemistry and logistics in West Africa and is tapping into new business fields.
In the Congo, the focus is on the mining industry. Zambia has vast mineral resources and is also one of the few African countries where large scale agriculture is promoted. In the region of Solwezi in the interior, the expansion of the copper belt is being promoted. These are projects that offer opportunities to use compact machines and construction equipment by Wacker Neuson, for example in processing, maintenance and environmental management. In Zambia, there is also a market for wheel, skid steer and telehandlers from the group. The wide product range and the diverse application areas offer the best conditions for future growth.
Republic of South Africa
|Official languages:||Afrikaans, English, Southern Ndebele, isiXhosa, isiZulu, Northern Sotho, Sesotho, Setswana, Siswati, Tshivenda, Xitsonga|
|Currency:||South African rand|