Shared values

Built on a system of shared values, standards, attitudes, convictions and ideals, our corporate culture is defined by a sense of the common good. Our approach is anchored in the values you would expect from a mid-sized family-owned company, geared towards profitable sustainability.

Diversity, tolerance and equal opportunities underpin all our daily activities. Our collaboration is characterized by trust and openness, and we set great store by respectful relationships, both with one another and with our business partners. We respect the dignity, privacy and personal rights of each individual. There is no place for discrimination of any kind at Wacker Neuson.

We always expect honesty, teamwork, a sense of responsibility and cost awareness from our employees. We encourage our people to identify and seize opportunities – for our customers and for the company. We expect employees to think outside the box and like to reward initiative.

All our growth plans would come to nothing without the drive and competence of our people, essential in spurring the company on. A high level of expertise among our employees is essential to securing market success in the long term. Staff training and talent development is particularly important in maintaining a strong position in the face of international competition.

Moving forward, we are committed to sustaining this value-driven approach, which we see as a springboard for our future success and credibility as a company. Our management, in particular, lives and breathes our shared values, and this dynamic umbrella has enabled Wacker Neuson’s success to date.

Leadership principles

We maintain a very flat hierarchical structure, with few levels between management and employees. Individuals are always judged by the quality of their contributions rather than by status or seniority. For this reason, we look for and promote a sense of personal responsibility in our staff and encourage active participation in shaping company processes. The high degree of autonomy we vest in our employees thrives on customer contact, in particular. It also facilitates fast, responsive service and a benchmark customer experience, which we constantly strive to develop and enhance.

Our customers value the high quality of our products and services. Yet simply testing products before they leave the factory is no guarantee. Commitment to quality must begin at a much earlier stage, defining every step and detail of our workflows. The management of Wacker Neuson fully supports this ethos and therefore empowers its workforce by placing responsibility for quality directly in their hands – at every level of the organization. Innovative bonus systems, such as the one in place at our Reichertshofen facilities, reward not only productivity but also punctual deliveries and high product quality from the customer viewpoint. This plays a major role in reinforcing attention to quality and bringing out the best in our employees, which also boosts their own sense of job satisfaction.

To ensure our values remain firmly embedded in every aspect of our corporate DNA, we regularly inform our employees of the rules and requirements of responsible conduct. In the interests of our company and entire workforce, we ensure we trace any infringements back to their causes, which we promptly eliminate. This also includes thorough investigation of any violations of applicable national regulations.

The way we do business

Regular, open communication with our customers and maintaining the right balance between traditional values and an entrepreneurial spirit underpin the sustainable success of our company.

We believe in fair competition and do not even enter into discussions with our competitors about prices, non-competition, fixing of market shares or pseudo tenders. Bribery is not tolerated in any form at Wacker Neuson and is never an acceptable way of gaining a business advantage. This not only applies to cash payments but also to all other forms of benefits.

The following principles, in particular, are hallmarks of the way we do business:

Honesty and partnership
Our customer relationships have always been defined by openness and a strong sense of partnership. It is our job to deliver on the promises we make. We strive for warm relationships built on an honest foundation, only making commitments we can keep.

Quality and reliability
We impress our customers with the outstanding quality of our products and services. Long service life and high reliability, ease of operation and repair, low operating costs and high resale value are key benchmarks here, as are recycling and reconditioning options. Sustainable business practices, long product lifecycles and dependable service offerings are flanked by our in-depth international experience and consistent, customer-centric approach.

Responsiveness and responsibility
Customers often use our equipment in complex process chains, so downtime and delays generally prove expensive. We therefore always strive to process spare parts orders and perform repairs as quickly as possible. Our international sales and service network enables close proximity to customers and optimum service quality. We also look to simplify our own processes on an ongoing basis for the benefit of our customers.

Safety and innovation
We are always in tune with our customer processes so we can optimize and innovate our offering in response to new and changing demands. Light and compact equipment has to deliver consistent performance under harsh on-site conditions for many years. At the same time, we make user safety a top priority at all stages of our development, production and service. Company management urges employees only to release new products to market if they feel totally comfortable putting those products into the hands of their grown-up children. Close collaboration between designers and end users will remain the driving force behind our innovative concepts, resulting in a sophisticated product portfolio that combines proven technologies and best-in-class versatility and practicality with an outstanding safety record.