Wacker Neuson und Kramer Allrad – Trade Fair News
bauma 2010 – Successful trade fair for Wacker Neuson SE
Group orders up over 25 percent on 2007 – customers optimistic
(Munich, April 30, 2010)
bauma 2010 was a resounding success for the Wacker Neuson Group. This year saw the
Group
present its unique, combined portfolio of high-quality Wacker Neuson and Kramer Allrad
products at the trade fair for the first time. Feedback from customers was extremely upbeat,
with sales up by more than 25 percent on 2007, which was a boom year.
Wacker Neuson makes a mark with innovative products and impressive product demos
Over an approximately 5,800 m² site, various exhibits, shows and practical demos showed
customers the real-life value of the merger for the first time. Customers saw first hand how to
combine products from Wacker Neuson’s light and compact equipment range to further optimize
construction processes. “Our concept was very well received by customers. In addition to the
outstanding sales figures, we are also extremely pleased with the promising contacts we
established. Our new products are specifically tailored to customer needs and were a particular
hit. Their success confirms that our decision to maintain our R&D activities in 2009 was the right
move,” reports Werner Schwind, member of the Executive Board responsible for sales and
marketing. Visitors to the trade fair were extremely impressed with the numerous product demos.
Your contact partner at Wacker Neuson:
Wacker Neuson SE
Imre Szerdahelyi
Head of Corporate Communication
Preußenstr. 41
80809 Munich, Germany
Tel. +49 - (0)89 - 354 02 - 251
imre.szerdahelyi@wackerneuson.com
www.wackerneuson.com
About Wacker Neuson:
Wacker Neuson SE is a global manufacturer of light and compact equipment. With over 30
affiliates and more than 180 sales and service stations across the globe, the new company
offers a unique product portfolio. Almost all products manufactured by the company are branded
Wacker Neuson. The only exceptions to this in Europe are Kramer-branded all-wheel loaders
and Weidemann-branded agricultural machinery, which the company plans to strengthen and
expand. With over 300 product categories and complementary rental, spare parts and repair
services, Wacker Neuson is the partner of choice among professional users in construction,
gardening, landscaping and agriculture, as well as among municipal bodies and companies in
the industrial and recycling sectors.
