Wacker Neuson und Kramer Allrad – Trade Fair News
High Balanced Handling as synonymous with brand value
(Pfullendorf, April 19, 2010) The concept of High Balanced Handling is employed by Kramer
Allrad to encapsulate all its brand values and qualities.
Kramer Allrad, the south German compact construction machinery manufacturer, can boast
many qualities for itself and its products: flexibility, off-road capability, versatile deployment
possibilities, broad product range, long-standing company management, and much more
besides. High Balanced Handling encapsulates these brand values and provides a platform
that represents the basis for its global corporate communication. In sales talk, press
communications, brochures or ads, these values are now conveyed by means of an
all-embracing concept.
Far more than just a loader - the system bearer from Kramer
The focus of Kramer's product strategy is on the versatility and cost-effective application of its
loaders. Finding solutions for customer requirements is at the centre of our development work,
and this is perfectly reflected in the High Balanced Handling concept.
It stands for the optimally balanced, comfortable, cost-effective and ecological application of
loaders and systems. A one-piece chassis as a central design characteristic
The one-piece chassis plays a central role in the history of Kramer. Ever since starting in the
business of manufacturing construction machinery, Kramer has adhered to this design principle.
The advantages stand out a mile: a loader can convey the same load when taking bends as if it
were driving in a straight line. The machine's centre of gravity always remains central, preventing
any risk of overturning. What is more, Kramer loaders are of a more compact and lighter build for
an equivalent performance than comparable competitor machines.
The excellent off-road capability also results from the one-piece chassis, which endows the
yellow loaders from Pfullendorf with exceptional stability.
Since there are steering axles mounted beneath the one-piece chassis, Kramer can boast other
benefits, too. As the brand name ("Allrad" meaning "all-wheel") suggests, all the machines have
all-wheel steering and are therefore highly manoeuvrable. With a maximum steering angle of
80°, the loader is able to access almost every conceivable construction site environment,
whether outdoors or in. Added to this is the possibility of activating two further steering modes:
front-wheel steering for safe road driving and crab steering for manoeuvring close to walls or in
tight spaces.
Two attachment areas for maximum versatility
Thanks to their optimally-matched components and generously-dimensioned hydraulics,
Kramer loaders are extremely dynamic and high-performance machines. In order to exploit these
capabilities to the maximum, the machines are responsive to operate and can be equipped to
meet customer specifications. For example, Power Flow high-performance hydraulics are
available as an option, required when used in conjunction with power-intensive tool attachments,
such as cold planers and snowblowers. All tool attachments offered by Kramer are hitched up,
tested and approved in-factory prior to release, ensuring that the tools perform with maximum
efficiency and that the machine and tool attachment guarantee is met. As well as the standard
tool attachments and hydraulic tool attachments it is also possible to deploy tools with power
take-off, thereby further enhancing the aspects of customer utility and cost-effectiveness.
As well as front-hitching devices Kramer also offers tail-hitching devices, such as hydraulic or
electric-driven road gritters. Trailers, too - even with tipper connection and air brake unit - can be
used Europe-wide, with all the transportation cost-savings this implies. In association with
Ecospeed stepless high-speed drive, which allows the loader drive speed to be increased
steplessly to a top speed of 40 kph, the trailer option really comes into its own. The loader is
thus capable of covering short journeys entirely under its own power.
Product diversity means the right machine for every decision-maker
Ever since it started manufacturing construction machinery, Kramer has always produced
compact loaders in the bucket capacity range of between 0.2 m³ and 2.5 m³. In order to make
maximum impact in this sector and be able to offer every customer the machine best suited to
their needs, product diversity is a decisive factor. Kramer offers a comprehensive range of
mini-loaders, wheel loaders, tele wheel loaders and telehandlers. Where wheel loaders are
concerned, there are two series: the 50 Series and the 80 Series: The seven loaders of the 50
Series are robust and easy to handle. With this Series, the focus is on price-performance ratio
and cost effectiveness.
Anyone buying a wheel loader from the 80 Series will invariably have had it customised to meet
their needs, although the basic machine is already superbly equipped and offers the driver a
high-performance wheel loader with lots of comfort features. The options are there to fulfil every
conceivable desire. Both series include a tele wheel loader model which has become solidly
established at Kramer and which offers users additional boom reach and lift height.
The telehandlers comprise five models, with stacking heights ranging from 4.5 to 9 m. The
machines are designed for rugged deployment while proving their mettle through sensitive
handling and uncompromising performance.
Driver comfort plays a central role
Since for many drivers the cab of a wheel loader is their working environment, Kramer sets great
store on their comfort and safety. The roomy cab is fully glazed and affords the operator an
excellent all-round view of the tool attachment and working area. The large steps facilitate safe
mounting and alighting from the vehicle, on some models from both sides.
The colour-coded switches ensure easy recognition and intuitive control, and the ergonomic
multifunction joystick allows the driver to keep one hand on the wheel at all times. The
comfort-cab provides the perfect balance of comfort and productivity.
Solid business strategy ensures lasting success
The basis for the manufacturing of market-leading products is a business strategy that is
mapped out over the long-term. Here, the bundling of the development, procurement, production,
sales and service areas for all products plays a central role. Furthermore, the Bodensee location
is secure for decades to come thanks to the new works building in Pfullendorf, thereby ensuring
that the employee know-how will remain in-house. The medium-sized corporate structures
guarantee short decision-making paths and help to ensure that the product development
process remains strictly market-orientated and timely. Kramer has demonstrated its flair for
innovation time and time again, and will continue to do so in the future, since it is on this small
but decisive competitive edge that the company thrives.
High Balanced Handling now stands as synonymous with all these qualities, and ultimately with
Kramer as a manufacturing company. All brand values complement each other in perfect
equilibrium, and make the Kramer Allrad brand such a successful one.
Your contact:
Kramer-Werke GmbH
Stefanie Herr
Marketing + PR manager
Wacker Neuson Straße 1
88630 Pfullendorf
GERMANY
Tel: +49/7552/9288-119
s.herr@kramer.de
About the company:
Kramer-Werke GmbH is a medium-sized manufacturing company that sets great store by
in-house Research & Development. Compact wheel loaders, tele wheel loaders and
telehandlers for the construction industry, gardening & landscaping, local authorities, plant hire
firms and recycling companies are marketed under the brand name Kramer Allrad. All Kramer
products bear the hallmark of cutting-edge technology and supreme quality. With Kramer's
bespoke all-wheel steering, the company is a market leader in Europe. Kramer-Werke GmbH
is a subsidiary of Wacker Neuson SE.
